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Importance of Local SEO and Google My Business Optimization

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Local SEO   is a strategy done by digital marketing specialist for improving your online presence and to get more business from local searches. L ocal  businesses are constantly seeking  ways to stand out in the online marketplaces. One of the powerful tool uses for Local SEO is Google My Business (GMB).  Google My Business optimization can significantly enhance a local business’s online presence and drive more customers. Now let us understand why GMB is crucial for local business, Enhanced Visibility:     When users search for local services or products on   Google, the information displayed in GMB listings is  highly visible. It appears prominently in search results, knowledge panels, and Google Maps, making it easier for potential customers to find you. Trust and Credibility:  Verified businesses with complete and accurate information are more likely to earn   the trust of users. Customer Engagement: GMB offers various engagement features, such as review, posts, and messaging that
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Google Analytics Service

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 Google Analytics Google analytics is a service offered by google for web tracking . It used to track website activity such as bounce rate of an individual visiting website, session duration and page per session. Google Analytics is the one best and most adopted tool by the users. It is free to use google doesn't charge anything for using. When we add the tracking code in the website google will automatically tracks and record our data in it. There are different type of traffic source organic traffic, direct traffic, social media traffic, ad traffic. Organic Traffic : The number of visitors through organic search engine such as google, bing. These visitors are not from any paid source.  Direct Traffic : Directly entering URL of the website and landing on the page this type of searching are known as direct traffic. Social Media Traffic : Users visiting on our website from links on social media. Ad Traffic : Visits gained through ads is ad traffic. Referral Traffic : Visits gaine
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Google Search Console

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Google Search Console Google Search Console is a medium which helps us to communicate with google also with the help of this webmasters monitor there websites. The old name of search console was webmaster tool . This tool allows the webmasters to check crawling errors, indexing status and optimize visibility of websites. There are 5 ways for verifying our website with search console. HTML File Verification Method : we need to upload an HTML file to the root directory of the website for verifying. Download the verification file Log in to the control panel Open file manager Open the public HTML folder Upload the file Verify HTML Tag Method : In this method we need to copy the meta tag provided by google and then paste the meta tag under the head section, before the first body starts. Google Analytics : Verification can be done through using Analytics tracking code. It also provides the detail about the website. Tag Manager Method : If google tag manager container snippet is active
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SEO On Page Optimization

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  On Page Optimization On Page Optimization or On Site Optimization is the process by which a website is optimized and made it easy access for bots to crawl. This will help to increase in ranking on search engine. The optimization done inside a webpage is On Page Optimization. We have to make sure that the quality of the content in the webpage for better ranking. If content is of low quality the ranking will be very low and it will be less visible to the viewers. Focusing keywords has to be added in Title tag, URL, Content of page, Image alt text. On Page Optimization can be done in two parts head part and body part. Head part consist of title and meta description. Body part consist of content, image and internal links. Snippet : Summary of an website is known as snippet. A basic snippet contains URL, meta description and title. In mobile we can also see favicon . On Page Optimization methods are: 1. Title Optimization Title is an important element in optimization. The main attractions
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History and Evolution of Search Engine Optimisation

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History of SEO Search engine optimisation is the method of improving a website to increase its visibility when people search for products or services. In 90's people mostly used yahoo as search engine after 2000 google become more popular and widely accepted by the users. Google was invented by two students as a part of there project. At first it took more than 24 hours to get the result in google. By 2000, internet was widely used around the world. When the attack on World Trade Centre in America people began to search about World Trade Centre in google but the result was not found in it, people were so disappointed about it. Google pointed that this problem was because of the site which was not crawlable. There are three main process in search engine, they are crawling, caching and indexing .crawling is the process by which a bot scans the web page and take the snapshot of that page and is saved into data base as different categories.This saving process is called caching and th
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