Google Analytics Service

 Google Analytics

Google Analytics


Google analytics is a service offered by google for web tracking. It used to track website activity such as bounce rate of an individual visiting website, session duration and page per session. Google Analytics is the one best and most adopted tool by the users. It is free to use google doesn't charge anything for using. When we add the tracking code in the website google will automatically tracks and record our data in it. There are different type of traffic source organic traffic, direct traffic, social media traffic, ad traffic.
  • Organic Traffic : The number of visitors through organic search engine such as google, bing. These visitors are not from any paid source. 
  • Direct Traffic : Directly entering URL of the website and landing on the page this type of searching are known as direct traffic.
  • Social Media Traffic : Users visiting on our website from links on social media.
  • Ad Traffic : Visits gained through ads is ad traffic.
  • Referral Traffic : Visits gained through referral link from other sites.
If we want to set google analytic set up to track your website you need to sign to google analytics then we have to add an account name and leave the data sharing box ticked. After that choose the type of property to track the website. Then we have to add the details about the site. click Create and we can see some terms of service to agree to. Tick both of these and press Agree. Now we can see a unique tracking code. This code has to be installed on site for tracking for checking whether it works or not you have to login to Google Analytics and go to real time.

we have published a blog on Google Search Console 

Comments

Post a Comment

Popular posts from this blog

SEO On Page Optimization

Image
  On Page Optimization On Page Optimization or On Site Optimization is the process by which a website is optimized and made it easy access for bots to crawl. This will help to increase in ranking on search engine. The optimization done inside a webpage is On Page Optimization. We have to make sure that the quality of the content in the webpage for better ranking. If content is of low quality the ranking will be very low and it will be less visible to the viewers. Focusing keywords has to be added in Title tag, URL, Content of page, Image alt text. On Page Optimization can be done in two parts head part and body part. Head part consist of title and meta description. Body part consist of content, image and internal links. Snippet : Summary of an website is known as snippet. A basic snippet contains URL, meta description and title. In mobile we can also see favicon . On Page Optimization methods are: 1. Title Optimization Title is an important element in optimization. The main attractions
Read more

History and Evolution of Search Engine Optimisation

Image
History of SEO Search engine optimisation is the method of improving a website to increase its visibility when people search for products or services. In 90's people mostly used yahoo as search engine after 2000 google become more popular and widely accepted by the users. Google was invented by two students as a part of there project. At first it took more than 24 hours to get the result in google. By 2000, internet was widely used around the world. When the attack on World Trade Centre in America people began to search about World Trade Centre in google but the result was not found in it, people were so disappointed about it. Google pointed that this problem was because of the site which was not crawlable. There are three main process in search engine, they are crawling, caching and indexing .crawling is the process by which a bot scans the web page and take the snapshot of that page and is saved into data base as different categories.This saving process is called caching and th
Read more